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I've Got an Idea!

You can get one, too, if you just learn to brainstorm a little more like Doug Hall.

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This story appears in the December 2001 issue of Entrepreneur. Subscribe »

All entrepreneurs are inventors. But some are better at it than others. Meet Doug Hall, 42, author of Jump Start Your Business Brain (F&W Publishing) and CEO of Richard Saunders International Eureka! Ranch, a think tank outside Cincinnati. Companies as diverse as AT&T and Frito-Lay have descended on the Eureka! Ranch, where Hall and his staff help them brainstorm new products and services and new ways to market existing ones. Creativity is the man's craft.

Entrepreneur: Do you have any strategies for creative brainstorming?

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