Have you noticed lately that people are promoting a great many businesses without losing their shirt? The reason for this is that they have found it very useful to give away or sell T-shirts with their company name, logo or Web site emblazoned on the back. I was at a large festival in Milwaukee this summer and happened to take a count of the number of advertising messages I noticed in one hour while people-watching. Are you wondering what my final tally was? There were too many to count.
Craig W. Campana teaches G.U.T.S.Y. marketing strategies for small businesses and hosts a weekly teleconference call for marketers (Tuesdays at 4 p.m. EST). Register to participate or pick up a copy of his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com