My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Use Testimonials

Attract attention to your ads by using testimonials of current customers.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Want to get your readers to notice your ad? Use the testimonial of a current customer speaking of the virtues of your product or service. It works with people on the street. People are leery of advertising, but they believe what someone tells them, which is the essence of a testimonial. Put together a testimonial by a typical product user and watch the results.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

6 Years After 'Shark Tank,' This Lobster Roll Food Truck Clawed Its Way Into a Multi-Million Dollar Business