Use Testimonials

Attract attention to your ads by using testimonials of current customers.

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Want to get your to notice your ad? Use the testimonial of a current customer speaking of the virtues of your or service. It works with on the street. People are leery of , but they believe what someone tells them, which is the essence of a testimonial. Put together a testimonial by a typical product user and watch the results.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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