It Figures 12/01

An increase in online ad spending, employee job satisfaction, office betting pools and more
Magazine Contributor
2 min read

This story appears in the December 2001 issue of Entrepreneur. Subscribe »

FOR THE BETTOR
  EVEN THOUGH they don't have the ringing bells and flashing lights of Las Vegas, nearly 70 percent of employers consider office betting pools fun. Here's the percentage of companies surveyed that have organized office betting on the following occasions:
SOURCE: Vault Inc
 
ONLINE-ITEMS VETO
  COMPARED TO THE GENERAL online population, African American and Hispanic American Internet users are less likely to spend money online.
SOURCE: Cultural Access Group and eMarketer
 
NEVER GIVE UP!
  DESPITE THE DOTCOM BOMB, 84 percent of small businesses say they intend to increase or maintain their level of spending on online ads for the next two years:
SOURCE: ConStat and The Kelsey Group
 
  34% of the Internet population is American,down from 40% in 1999.
SOURCE: Ipsos-Reid
 
46%
of Americans surveyed immediately following the September 11 terror attacks rated the economy as "good," up from 32% the week before.
SOURCE: CNN/USA Today

66%
of the U.S. work force has Internet access at work, up from 44% a year ago.
SOURCE: Xylo Inc.

29%
of workers say they've spilled beverages on their keyboards.
SOURCE: Vault Inc.

44%
more small firms used wireless devices to go online in 2001 than did in 2000.
SOURCE: Cyber Dialogue Inc.

  66%
of small businesses that acquired wireless Internet access said their motivation was wireless e-mail.
SOURCE: Cyber Dialogue Inc.

58%
of two- to four-person households have a computer.
SOURCE: U.S. Census Bureau

30%
of one-person households have a computer.
SOURCE: U.S. Census Bureau

28%
of employees don't believe information they receive from management.
SOURCE: The Discovery Group

46%
of the total spending by U.S. small businesses as of May 2001 was done online by women-owned firms.
SOURCE: Cyber Dialogue Inc.

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