The Truth Behind KFC's New Tagline <b></b>

Nov 16, 2001

Share

Louisville, Kentucky-"There's fast food, thenthere's KFC," states the new ad slogan from chickenfranchise KFC, a slogan the company hopes will differentiate itselffrom competitors, particularly hamburger chains. To go along withthe slogan, the company has launched the Hot & Fresh program,which required a small investment ($120 to $140) from storeoperators to improve employee training and kitchen procedures. Alsoincluded in the program are portable menu items, a new coleslawrecipe and updated packaging. -KFC Corp.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Bantam Bagels' Founder Fell Into a Mindset Trap 'People Don't Talk About' After Selling the Now-Defunct Business for $34 Million — Here's What Happened
This Startup Wants to Grow Your Side Hustle for You, While Cutting You a Monthly Check
I Designed My Dream Home for Free With an AI Architect — Here's How It Works
Renowned Psychologist Adam Grant Says This 3-Step Leadership Method Will Help Fight Employee Burnout
Most Americans Don't Think Higher Education Is Worth the Cost — But This State-By-State Breakdown of College Graduates' Salaries Tells a Different Story
Watch Now: Tapping into Your Unconventional Thinking and Using It to Create a Million-Dollar Business

Most Popular

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.

By Sherin Shibu

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.

Business News

Bezos Earth Fund Is Donating $100 Million to Groups Using AI to Help Combat Climate Change

Applications open in May.

Business News

I Tried Airchat, the Hottest New Social Media App in Silicon Valley — Here's How It Works

Airchat is still invite-only and prioritizes voices with no option to upload photos or write text, making it feel more human than Facebook or Reddit.

By Sherin Shibu

Growing a Business

They Designed One Simple Product With a 'Focus on Human Health' — and Made $40 Million Last Year

Marilee Nelson, Allison Evans and Kelly Love founded cult-favorite cleaning brand Branch Basics in 2012.

By Amanda Breen