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The Truth Behind KFC's New Tagline

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1 min read
Opinions expressed by Entrepreneur contributors are their own.

Louisville, Kentucky-"There's fast food, then there's KFC," states the new ad slogan from chicken franchise KFC, a slogan the company hopes will differentiate itself from competitors, particularly hamburger chains. To go along with the slogan, the company has launched the Hot & Fresh program, which required a small investment ($120 to $140) from store operators to improve employee training and kitchen procedures. Also included in the program are portable menu items, a new coleslaw recipe and updated packaging. -KFC Corp.

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