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Winter of Your Content

Even with recent events, your e-tailing site can do well this season.

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This story appears in the December 2001 issue of Entrepreneur. Subscribe »

Let's face it: 2001 was probably one of the worst business years in recent memory. Most e-tailers in the United States experienced lower-than-expected revenues, layoffs and an overwhelmingly negative business climate. And in September, an already bad situation worsened with the terrorist attacks at the World Trade Center and the Pentagon.

"The negative impact the terrorist attacks had on the economy could significantly slow spending in the retail sector as a whole, which could also inhibit sales growth during the holidays for online retailers," says Heather Dougherty, a retail analyst at Jupiter Media Metrix in New York City. But the year isn't over yet. You may still be able to squeeze a little profit out of 2001.

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