Winter of Your Content
Even with recent events, your e-tailing site can do well this season.
Let's face it: 2001 was probably one of the worst business years in recent memory. Most e-tailers in the United States experienced lower-than-expected revenues, layoffs and an overwhelmingly negative business climate. And in September, an already bad situation worsened with the terrorist attacks at the World Trade Center and the Pentagon.
"The negative impact the terrorist attacks had on the economy could significantly slow spending in the retail sector as a whole, which could also inhibit sales growth during the holidays for online retailers," says Heather Dougherty, a retail analyst at Jupiter Media Metrix in New York City. But the year isn't over yet. You may still be able to squeeze a little profit out of 2001.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform