This story appears in the
December 2001 issue of
Entrepreneur.
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Stat central: Percentages,
forecasts, surveys, studies. Companies spend beaucoup bucks to
obtain facts and figures to get an edge over the competition. But
growing businesses don't always want to break the budget to get
their hands on statistics-filled reports. There's a bit of an
oasis to be found at eMarketer, a provider of e-business and Net
statistics.
Topics cover everything from ASPs to media spending and
e-demographics. A one-year subscription to all eMarketer reports
costs $12,500. It sounds like a lot, but it's an economical
option for businesses that rely on copious, up-to-date information.
Reports can be purchased on an individual basis starting at $79.95.
Access to the searchable eStat Database runs $129 per month or
$1,299 yearly. Take the 24-hour free trial for a test drive. More
casual stats users can sign up to receive free e-mail
newsletters.