Marketing Buzz 12/01
Proving your company's longevity, discounted magazine ads and inexpensive rich media e-mail marketing
"We're still here. We're not going anywhere," says Michael Beresford, founder of NetScope Inc., a Web development firm in Irvine, California. It's a refrain he's repeated often in the wake of the dotcom bust. It seems a dark cloud continues to shadow Net-related businesses, and companies like NetScope have been undeservedly tainted by association.
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