A trade show spurred their soapy sales.
Sometimes opportunity knocks; other times it slips in the back door. When Faith and Scott Freeman, both 44, got the opportunity to exhibit their Primal Elements soaps at the New York International Gift Fair in 1996, they jumped at the chance. They wondered what kind of crowd they'd draw beyond their beach-side store in Long Beach, California's Belmont Shore neighborhood.
A vendor offered Scott a booth at the fair, letting the Freemans skip the fair's long waiting list. Back then, the husband-and-wife team made their soaps in the kitchen of Faith's mother's house. "We scraped everything together [for] this show," Faith says. The response? "It was phenomenal. We were backing people up in the aisles, just to stop and smell the soap."
Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get a year subscription today for 20% off. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
7 Meaningful Ways Your Business Can Honor Memorial Day
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform