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Home(town) Decor

While she was off in Chicago, Green Bay grew up--and became the perfect spot for her business.

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This story appears in the December 2001 issue of Entrepreneur. Subscribe »

When Stephanie Bruss moved from Chicago back to her hometown of Green Bay, Wisconsin, she wasn't exactly sure how well a community best known for cheese-hat-wearing football fans would react to DOTI (Designs Of The Interior), her home decorating franchise. Luckily, she found Green Bay was hungry for what she had to offer.

"I was thinking of the area as it used to be. I hadn't realized how much it had grown," says Bruss, 35. "There are five Fortune 500 companies located in Green Bay, and a lot of industries here are recession-proof."

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