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Boys, Go Wash Up!

Two Georgia entrepreneurs prove that southern gentlemen-and their cars-clean up real nice.

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This story appears in the December 2001 issue of Entrepreneur. Subscribe »

What: One-stop barbershop/carwash/dry cleaners

Who: Richard and Fred Calloway of Male Care Inc.

Where: Augusta, Georgia

When: Started in 1998

Men have needs. Repetitive needs. Week in, week out, they get their hair cut, their cars washed and their clothes dry-cleaned. Recognizing that men "do those three things religiously and consistently," as Fred Calloway puts it, he and his brother Richard saw an opportunity-and took it.

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