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Interact With Fellow Trade Show Exhibitors

Don't just focus on the buyers approaching your booth.

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I'm sure you've seen it at the trade shows you'veattended-there are individuals who work the show to gain contacts,and those who just work the show because it is a necessary thing todo (says their boss). To gain the most benefit from a show, it isimportant to find a way to connect with those coming through theshow. Work your booth in a unique way by having staff on hand toman the booth and others ready to circulate and talk to otherexhibitors "stuck" in their booths. Go around andintroduce yourself to others, and make reference to your own booth.Invite them to come over to see your booth when they take abreak.

Craig W.Campana teaches G.U.T.S.Y. marketing strategies for smallbusinesses and hosts a weekly teleconference call for marketers(Tuesdays at 4 p.m. EST). Register to participate or pick up a copyof his 101 G.U.T.S.Y. Grabbers at

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