Integrate Your PR and Ad Schedules

You'll save money--and you'll get your name out there.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

No company has enough money (OK, maybe Microsoft does) to do all the advertising it wants. To put your name out there more often-without breaking the bank-schedule your PR efforts to maintain media visibility in your market when your ads aren't running.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur