Integrate Your PR and Ad Schedules

You'll save money--and you'll get your name out there.
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No company has enough money (OK, maybe Microsoft does) to do all the advertising it wants. To put your name out there more often-without breaking the bank-schedule your PR efforts to maintain media visibility in your market when your ads aren't running.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales