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Integrate Your PR and Ad Schedules

You'll save money--and you'll get your name out there.

No company has enough money (OK, maybe Microsoft does) to do all the advertising it wants. To put your name out there more often-without breaking the bank-schedule your PR efforts to maintain media visibility in your market when your ads aren't running.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales