McDonald's Plans Incentives, Unveils Diner

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oak Brook, Illinois-McDonald's Corp. is rolling out a $60 million incentive package for franchisees aimed at boosting sluggish sales and lightening the load for financially scrapped operators. The package includes $2,000 grants for computers and other equipment; cash payments of as much as $5,000 to franchisees who meet certain sales growth targets; prepayment to cover a franchisee's cost of the Happy Meal program; a reduction of the contribution that franchisees must make to the national advertising fund from 1.85 percent to 1.5 percent of sales; and stock or cash awards for franchisees who score in the top 20 percent when graded on quality, service and cleanliness. -Crain's Chicago Business

At its biennial analyst meeting, McDonald's said it would retrofit 10 existing restaurants next year in Evansville, Indiana, to feature a diner concept inside a traditional McDonald's. The effort is aimed at expanding a one-unit test, dubbed "McDonald's with the Diner Inside," in Kokomo, Indiana, which is on track to grow from $1.4 million to $2.3 million in annual sales, according to the company. -Nation's Restaurant News

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business