McDonald's Plans Incentives, Unveils Diner

<b></b>

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oak Brook, - Corp. is rolling out a $60 million package for franchisees aimed at boosting sluggish sales and lightening the load for financially scrapped operators. The package includes $2,000 grants for computers and other equipment; of as much as $5,000 to franchisees who meet certain sales growth targets; prepayment to cover a franchisee's cost of the Happy Meal program; a reduction of the contribution that franchisees must make to the national advertising fund from 1.85 percent to 1.5 percent of sales; and stock or cash awards for franchisees who score in the top 20 percent when graded on quality, service and cleanliness. -Crain's Chicago

At its biennial analyst meeting, McDonald's said it would retrofit 10 existing restaurants next year in Evansville, , to feature a diner concept inside a traditional McDonald's. The effort is aimed at expanding a one-unit test, dubbed "McDonald's with the Diner Inside," in Kokomo, Indiana, which is on track to grow from $1.4 million to $2.3 million in annual sales, according to the company. -Nation's News

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur