Location Incentives

Ask yourself the reasoning behind the incentive.
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Be wary of incentives. Often incentives-such as free rent or tax breaks-may be masking problems. There's usually a good reason why any location offers incentives, and you need to be sure what it is before you sign up. You should be able to start a profitable business in that location without any incentives-and then let the incentives be a bonus.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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