Kid Stuff

Appeal to the kids and you might catch the parents.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Many companies have found that if they package a widget that appeals to children along with their products, the parents will follow. Fast-food franchises learned this trick a long time ago. Their smartest marketing play, next to "extra value" meal combinations, has been the invention of the "kid's fun pack" meal. Each month, an inexpensive new plastic widget is bundled with a child-sized burger-and-fries combination to draw kids and (drag) parents in for a meal. If you're the parent of a 4- to 7-year-old, you know it works. To get in on the action without shelling out a lot of cash for widgets, partner with a children's business or toy manufacturer that can provide you with goodies.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding