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Putting Together Your Press Kit

If you're looking for publicity, a stellar press kit isn't optional--it's a must.

This story appears in the December 2001 issue of Entrepreneurs Start-Ups magazine.

We're not tooting our own horn or anything...but the press (yep, that's us) has a lot of power when it comes to positive buzz about your business. A mention in a magazine, a small story in an e-zine or a good review on the radio can catapult your business to the next level.

Want to get the members of the press to take notice? We went to Deborah Schwartz, founder of Bethesda, Maryland, communications firm Media Relations Inc., to get the skinny on how an entrepreneur can put together a press kit and wow all those cheeky Woodward & Bernstein wannabes. Here are her tips (along with some of our own observations) on how to wow 'em, without boring them to tears.

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