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PR 911

If you have a good story, but reporters turn you down, it may be because of your press release.

Opinions expressed by Entrepreneur contributors are their own.

What you find most interesting about your company might not be what appeals to outsiders. Ask friends and employees to review your press releases and listen to your story pitch and then ask them for their honest input and questions. You may find a new way to present your story that will make it more appealing to reporters.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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