Handling A Crisis: Before, During And After, Part 2

Crisis management every entrepreneur needs to know

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plans should consist of a simple checklist of action steps for each potential crisis. Plans should also identify crisis team members (including pertinent contact numbers) and a list of who's responsible for which actions. Once you've developed your crisis plan, take these next steps:

  • Move quickly. When a crisis threatens your , time is of the essence. In the early stages of a crisis, it's important to prove your competency and control over the situation. You'll have a difficult time establishing this once you're placed in a defensive mode.
  • Communicate. Inform everyone who's important to the success of your business about the crisis, and ask for their input and . This list may include customers, prospective customers, suppliers, community leaders and the media.
  • Don't try to sweep the crisis under the rug in hopes it will blow over. expert Jeffrey R. Caponigro suggests getting all the bad news out at once. Avoid letting a new accusation surface every week.
  • Handle the media. In an era of almost instantaneous global , a negative story about your company that breaks in the middle of the night can be worldwide news before the morning newspaper hits your doorstep.

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