TV Advertising

Advertising on television has a reputation for being expensive, but TV costs can be surprisingly affordable.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

The price of television time depends on several factors: the size of the market area, the length of the ad, the time of day (or night) the ad appears, the rating of the program, the quantity of advertising purchased, and a handful of other factors.

Keep in mind that you must budget not only for the cost of running the spot, but also for the cost of producing it. This can range from a low of $50 for a simple, station-produced announcement to a sum well into four or five figures for a professionally produced spot.

Excerpted from Starting a Home-based Business

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding