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And the Winner Is.

If you want publicity, give an award to a member of your community.

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A landscaper could present awards for the best lawns in theneighborhood or an environmental consultant could present an awardfor the most environmentally sound business. For more publicity,make it an annual competition where locals enter to win. Forexample, a caterer might host a cook-off for the best holidaycookie recipe. The winner would not only receive a prize, but therecipe would be used in your holiday catering. You win all the wayaround-publicity, goodwill and a stronger link to the community andpotential customers.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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