And the Winner Is.

If you want publicity, give an award to a member of your community.

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A landscaper could present awards for the best lawns in the neighborhood or an environmental consultant could present an award for the most environmentally sound . For more , make it an annual where locals enter to win. For example, a caterer might host a cook-off for the best holiday cookie recipe. The winner would not only receive a prize, but the recipe would be used in your holiday . You win all the way around-publicity, goodwill and a stronger link to the community and potential customers.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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