My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Silly Advertising

Don't be afraid to get silly-but beware!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Attend a few shows and you will see: People dress up in strange costumes and clown makeup, feed mice to cobras, recite product benefits at machine-gun pace, print prospects' names on old-time newspapers with heroic headlines, and anything else to create interest. However, unless you're in a remarkably retro market, avoid the classic bimbo in a bikini. It will hurt you.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Corene Summers helps clients advancing their health, careers and lives overall through reducing stress, tension and optimizing sleep.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur