Silly Advertising

Don't be afraid to get silly-but beware!

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Attend a few shows and you will see: People dress up in strange costumes and clown makeup, feed mice to cobras, recite product benefits at machine-gun pace, print prospects' names on old-time newspapers with heroic headlines, and anything else to create interest. However, unless you're in a remarkably retro market, avoid the classic bimbo in a bikini. It will hurt you.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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