Good Franchisee Support Equals Great Franchisee Relations

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Parsippany, New Jersey-Cendant Corp., franchisor of hotel chains including Howard Johnson, Days Inn and Ramada, implemented its SOAR (Sell, Open, Add Value, Retain) program to encourage its employees to give franchisees as much support as possible. The company is aware that, as a franchisor, it must provide vendor relations, management contract leads, and operational and marketing support while maintaining its relationships with franchisees through trust, execution, communication and appreciation, according to Russ Moserowitz, Cendant senior vice president of franchise and owner relations. -Franchising World

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur