When does showing your company's support cross the "downright tacky" line?
"The end of marketing as we know it." That's what Atlanta-based Zyman Marketing Group dubbed its survey about shifting attitudes since the September terrorist attacks. It's a fair description of the transformation businesses must make: As Americans strive to return to normal, your marketing tactics can't.
"You can't separate the political climate from the marketing climate," says Dan Reid, president of the financial and professional services marketing group at international PR firm Weber Shandwick.
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