Blue-collar workers and seniors are on the Net and demanding your attention.
Is the Web really going the way of supermarket tabloids and double-wides? Rumblings about the downscaling of the Internet have been swirling lately. Leading audience measurement service Nielsen/NetRatings reports that 58 percent of all Americans now have Internet access. That figure comes hot on the trail of a variety of Web demographics studies showing a fast rise in blue-collar and senior surfers.
The makeup of the Net audience has a lot to do with which sites and e-businesses will survive and thrive in the coming years. Making sense of the statistics is another matter. Between March 2000 and March 2001, Nielsen/Netratings says, Net access at home leapt 52 percent among blue-collar workers-more than any other group. Homemakers came in second with a 49 percent increase.
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