Subscribe to Entrepreneur for $5

Just for Shows

With a new design, these booths are gonna walk all over you.

This story appears in the January 2002 issue of Entrepreneur. Subscribe »

Trade shows are often considered a stepchild in the marketing field-an afterthought of the marketing plan. Yet truly thinking through your booth and image can dramatically change perceptions of your business-and profits.


Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Get 3 months free with code zendesk

Presented by Zendesk

Champions of Customer Service zendesk

Entrepreneur Editors' Picks