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Barduous Journey

Looking for answers on the toilsome path of running a business? Ask Shakespeare.

This story appears in the January 2002 issue of Entrepreneur. Subscribe »

All entrepreneurs have something of the actor in them. But an actor who has the entrepreneur in him? Richard Olivier, of Olivier Mythodrama Associates, 40, is the son of the late Laurence Olivier, who was legendary for breathing life into Shakespeare's characters. For the past several years, Richard-theater director at the Globe Theatre in London and visiting fellow at the Cranfield School of Management-has been using Shakespearean plays to teach business executives and entrepreneurs about leadership. He trains clients in the United States several times a year, but we couldn't wait, so we called him in England to see what this is all about.

What exactly do you do at your seminars?

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