It Figures 01/02

Financing sources, whom customers trust, what makes Internet visitors buy and more
This story appears in the 2002 issue of Entrepreneur. Subscribe »
 
  WHERE ARE THE ENTREPRENEURS TURNING for business financing? Here's how much use of the following financing sources increased in 2001 as compared to 2000:

SOURCE: D&B's "20th Annual Small Business Survey"
 
TRADING UP
  DON'T FORGET YOUR INDUSTRY RESEARCH Eighty-three percent of small-business owners read trade magazines, and 73 percent visit trade Web sites. And some went to a lot of B2B trade shows last year:

SOURCE: Yankelovich/Harris Interactive Strategic Consulting Group
 
IN SERVICE WE TRUST
  WHERE IT'S EARNED through brilliant packaging, a great ad campaign or responsiveness to their questions, customers' trust is a key component to a company's enduring success. Here's what customers had to say about trust in a recent survey:

SOURCE: Booth-Harris Trust Monitor
 
CHANGE IT!
  SOME PEOPLE CLICK through cyberspace faster than they channel-surf. What do Internet users say gets them to stop at particular Web sites?

SOURCE: Jupiter Media Metrix
 
34%
of Internet users have been the victim of a privacy or security breach.
SOURCE: Jupiter Media Metrix Inc.

81%
of U.S. consumers are afraid their credit card number will be stolen online.
SOURCE: eMarketer

5.5
billion

Amount of obesity cost U.S. companies annually in lost productivity due to absenteeism and weight related diseases.
SOURCE: Business Week

  58%
of consumers expect their finances to be better a year from now.
SOURCE: Gannett News Service

67%
of consumers feel they'll manage better than most in an economic downturn.
SOURCE: Gannett News Service