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New Management

It's your way or the highway, right? So how do you get that manager you just hired not to hit the next on-ramp?

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This story appears in the January 2002 issue of Entrepreneur. Subscribe »

They say the third time's a charm. That's the way it worked for Nicole Geller, founder and CEO of GCS Inc., a 5-year-old temporary agency and government contracts consulting practice in McLean, Virginia. It took Geller three tries to find the right sales manager.

The first manager was too indecisive. The second manager was too corporate-minded. But Geller, 38, found the right fit the third time around. That sales manager is now the company's president, helping GCS and its 50 employees accomplish healthy sales of $4 million, and Geller couldn't be happier. The past still nags at her, however. "I feel like I failed with two people," she says. "But I learned a lot about what kind of person I really need."

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