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New Management

It's your way or the highway, right? So how do you get that manager you just hired not to hit the next on-ramp?

This story appears in the January 2002 issue of Entrepreneur. Subscribe »

They say the third time's a charm. That's the way itworked for Nicole Geller, founder and CEO of GCS Inc., a 5-year-oldtemporary agency and government contracts consulting practice inMcLean, Virginia. It took Geller three tries to find the rightsales manager.

The first manager was too indecisive. The second manager was toocorporate-minded. But Geller, 38, found the right fit the thirdtime around. That sales manager is now the company's president,helping GCS and its 50 employees accomplish healthy sales of $4million, and Geller couldn't be happier. The past still nags ather, however. "I feel like I failed with two people," shesays. "But I learned a lot about what kind of person I reallyneed."

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