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Marketing Buzz 01/02

The info on infomercials, direct mail in times of bioterrorism

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This story appears in the January 2002 issue of Entrepreneur. Subscribe »

Be the Next Ron Popeil

Who hasn't seen the late-night shows promising thinner thighs or a better golf game-all for $19.95? Infomercials are a bona fide marketing tool that can turn products into household names, but can entrepreneurs get in on the act?

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