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Vast Improvement

You can't argue against a market that comprises 70 percent of Americans.

This story appears in the January 2002 issue of Entrepreneur. Subscribe »

"People today want to feel safe and comfortable in their homes, and franchisors providing home improvements or home services are going to find consumers with open arms," says Jerry Wilkerson, president and founder of Crete, Illinois-based consulting firm Franchise Recruiters Ltd.

The possibilities are practically endless. From maids and plumbers to painters and decorators, dozens of franchises serve the homeowner.

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