Get in Their Faces

Use public relations to build your image.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Whenever your company does something newsworthy-launching a new product, celebrating a grand opening, selling your one millionth product, adding a new service, winning a local business award-send a press release to local and national journalists. Get to know a few reporters and enlist the press in helping you to build awareness of your business and its image. Image sells-to the media as well as to customers.

But keep in mind that what seems like a big deal to you might not be such a smashing event to the media. After all, reporters hear hundreds of pitches every year. So make sure your piece is truly newsworthy and presented in a way that's easy for the journalist to use. Don't cry wolf too often, or you'll never get noticed.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur