Get in Their Faces

Use public relations to build your image.

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Whenever your company does something newsworthy-launching a new , celebrating a grand opening, selling your one millionth product, adding a new service, winning a local award-send a to local and national journalists. Get to know a few and enlist the press in helping you to build awareness of your business and its image. Image sells-to the media as well as to customers.

But keep in mind that what seems like a big deal to you might not be such a smashing event to the media. After all, reporters hear hundreds of pitches every year. So make sure your piece is truly newsworthy and presented in a way that's easy for the journalist to use. Don't cry wolf too often, or you'll never get noticed.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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