Be No. 1
The <i>first</i> in almost every category tends to become the well-known brand.
While the business world buzzes about quality, the real success stories are the ones that are first. Instead of following the crowd and opening the 10th coffeehouse in town, do something no one else has done before.
Just think about the bagel business. For tears the breakfast pastry of choice was probably the doughnut. From coast to coast, it was the snack the masses ate with their morning coffee. What a revolution when the first bagel chop appeared on the same block as the doughnut factory! Now bagels are practically a ritual for many people. The key to the bagel ship success came with being the first one in the neighborhood. After all, that's how Starbucks, Domino's and even McDonald's got their start.
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
