How to Get Publicity

It helps when you point out how the media will benefit.
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When you talk to the media about your story, highlight the benefit the media itself will gain from the appearance of your story. Will it help the media outlet:

  • Bolster its local business credibility?
  • Scoop the competition?
  • Provide a strong visual for TV?
  • Tie to a holiday or local special event?
  • Build on existing local interest?

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales