How to Get Publicity

It helps when you point out how the media will benefit.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

When you talk to the media about your story, highlight the benefit the media itself will gain from the appearance of your story. Will it help the media outlet:

  • Bolster its local business credibility?
  • Scoop the competition?
  • Provide a strong visual for TV?
  • Tie to a holiday or local special event?
  • Build on existing local interest?

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur