My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Make It Appealing

Finding the right marketing and advertising strategy depends on your product.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

People buy your product depending on what it is and what it is about. Frequently, you can boil it down to two things: emotion or reason. Which sells your business better? Which side of the brain does your business appeal to? Sell motorcycles, and you need an emotional/romantic sales campaign. Sell business forms, and you must appeal to reason. Know the appeal of your business, and make sure your advertising suits it.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur