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Tattoo Safety Cards for Kids

This company's tattoos keep kids out of harm's way.

This story appears in the January 2002 issue of Entrepreneurs Start-Ups magazine.

Unhappy that his 1-year-old daughter had to go on a field trip with her day-care class, Chris Lipper made a deal: She could go only if she wore a temporary tattoo on her hand. "I saw no reason for a 1-year-old to go to the zoo-she wasn't going to get anything out of it, and I wasn't happy with the [student/teacher] ratio," explains Lipper, 37. "I decided I would put a tattoo on her as a way of identifying her so that if [she] ended up missing, we could say, 'We're looking for a small child-she has a tattoo on her right hand.' "

Lipper had been working with temporary tattoos since 1995, when his Morristown, New Jersey-based Chris Co. Inc. began making tattoo hang tags for clothing companies. In addition to the temporary tattoos for children, known as TICs (Teaching Innocent Children), the company is currently developing a line of medicated tattoos called Med Tats.

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