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Are Press Releases a Waste of Time?

If you fear your press releases are getting stuck in the round file, try something new: Write the article yourself.

This story appears in the January 2002 issue of HomeOfficeMag.com.

I was sending press releases all summer...and getting no response. I changed my approach, and now I have my own weekly live radio show starting this month.

Wouldn't it be great if you had to keep customers waiting at your door because you were too busy? I think it's every entrepreneur's dream to have qualified buyers ringing the phone off the hook. Attracting good customers is always a better strategy than finding good customers; the question is, How is that done? For many businesspeople, the use of a creative press release has been a staple of any low-cost marketing campaign. Media exposure and publicity is the most cost-effective way to market your products and services. More important, it helps build credibility because your audience is more likely to trust an independent third party like an editor, broadcaster, columnist or reporter.

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