Face-to-Face Surveys

One of the most effective forms of marketing research is the personal interview.
  • ---Shares

The primary advantage of face-to-face interviews over telephone and mail surveys are: a low respondent-refusal rate, a less distorted sample--telephone availability and erratic postal response rates are not factors--and a wider range of subjects covered.

Excerpted from Starting a Home-based Business

Next Article:
6 Amazing Tips on Turning Real Estate In...
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.