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Feeling His Oats

When this college gymnastics coach wanted to raise funds for his team, he took the concept of a bake sale to a whole new level.

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This story appears in the February 2002 issue of Entrepreneur. Subscribe »

Vital Stats: Lynn Rogers, 51, and his wife, Bonnie, 39

Company: Started in 1995, the oatmeal and oatmeal snacks company donates a portion of its profits to the athletic department at California State University, Fullerton.

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