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Wholesale Changes

Mom-and-pop stores are so passe. It's time to give your store that warehouse feel.

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This story appears in the February 2002 issue of Entrepreneur. Subscribe »

In an effort to appeal to cost-conscious consumers, some retailers are taking a lesson from warehouse stores. Even stalwart Sears recently announced plans to revamp the standard layout of its stores to give consumers a more spacious feel, featuring wide aisles, simple displays and streamlined checkout.

Discounts and making customers feel they're getting more for their money are what a warehouse store promises, says Gayle Marco, an associate professor of marketing and expert in retailing at Robert Morris University in Moon Township, Pennsylvania. Smaller retailers might use a unit price comparison or use words like "wholesale" to show customers what a value they're getting.

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