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Out of Control?

Has individualized investing come and gone? It may be back to the brokers for investors.

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This story appears in the February 2002 issue of Entrepreneur. Subscribe »

As the stock market climaxed and business boomed, it's no surprise that the "individualized investing" rage attracted many investors, including entrepreneurs. But in this economy, will do-it-yourself investors make their way back to a more traditional path?

Over the past few years, a couple of key models for customized investing have emerged: "community stock funds," where online members help pick stocks within a fund; and "folios," or stock baskets, where each investor can compile a customized fund of stocks or simply remove unwanted companies from a preselected group. The common factor: The investor gets more say in where the money goes.

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