Take the Test

One of the most important rules of marketing is test, test, test.
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Always do marketing test runs before you commit cash to an advertising campaign. Before you send out a mailing, run it by a few people. Before you commit to a Yellow Pages ad, test it on a flier. Before you go crazy with any ad, test it on a smaller scale.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business