Subscribe to Entrepreneur for $5

Take the Test

One of the most important rules of marketing is test, test, test.

Opinions expressed by Entrepreneur contributors are their own.

Always do marketing test runs before you commit cash to an advertising campaign. Before you send out a mailing, run it by a few people. Before you commit to a Yellow Pages ad, test it on a flier. Before you go crazy with any ad, test it on a smaller scale.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

Entrepreneur Editors' Picks