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Take the Test

One of the most important rules of marketing is test, test, test.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Always do marketing test runs before you commit cash to an advertising campaign. Before you send out a mailing, run it by a few people. Before you commit to a Yellow Pages ad, test it on a flier. Before you go crazy with any ad, test it on a smaller scale.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

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