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Know Your Management Team

Evaluating your managers from every angle can help you discover your team's flaws and put your business back on track.

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This story appears in the February 2002 issue of Entrepreneurs Start-Ups magazine.

Do you want to know about the gaps in your business plan? What about the flaws in your management team? Or the detailed personality traits of all your team members? If you've answered no to these questions, stop reading right here. But for those of you who live by the mantra "Forewarned is fore-armed," check out a serious evaluation that could help you determine the strengths and weaknesses of your management team and business plan.

The Management Team Performance Assessment is a detailed series of evaluations designed by T. Williams Consulting (TWC), a management consulting firm in Collegeville, Pennsylvania, in league with members of the University of Pennsylvania's Department of Behavioral Health. What sets it apart from other evaluations is the psychological analysis of every member of your management team-it has a strictly clinical side. "A lot of start-ups struggle...and a lot have failed. [We wanted to know] what you can do to increase your chances of succeeding," says Terry Williams, founder and CEO of TWC. "We believe it's all about the execution and the people [as well as the] ability and the makeup of teams that play a big [role]."

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