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Setting Goals for Your Sales and Marketing

Have you looked at your goals lately? More important, are you following through on them?

This story appears in the February 2002 issue of HomeOfficeMag.com.

Each year about this time, I go through a family ceremony to make sure I'm on the right track. I call this a "goal-setting session," where we get together with co-workers, friends and family members and evaluate our results from last year. After reflecting on our successes and failures, we decide what we want to accomplish for the upcoming year.

You may be familiar with this type of thing. The most common system for setting effective goals utilizes the SMART model. Using the five checkpoints in the model is supposed to help you set goals that you will actually follow through on and achieve. If you set a SMART goal, it means the goal you set was Specific, Measurable, Achievable, Realistic and had a set Time frame for accomplishment.

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