Full access to Entrepreneur for $5

Partner Up

Look for promotional alliances or partners for your product.

Opinions expressed by Entrepreneur contributors are their own.

This doesn't necessarily mean that money has to change hands, but sometimes joint promotions are an easy way to piggyback products. These promotions can be a real bonus to your business, providing additional exposure to consumers of the partner product, not to mention reduced promotional costs.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business