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Recession Session

Read everything you need to know to beat the downturn in one sitting.

This story appears in the March 2002 issue of Entrepreneur. Subscribe »

Dallas entrepreneur Sean Magennis started his human resources management software business in Toronto 11 years ago during one of Canada's worst recessions. Atlanta marketing company owner Jan Lok and Appleton, Wisconsin, construction entrepreneur Paul J. Hoffman both opened their businesses' doors only to be greeted by two recessions in five years. And when David Gauger's San Francisco advertising agency took in its first dollar 27 years ago, the United States was reeling in one of the longest downturns since the Depression.

When it comes to recession, these entrepreneurs have been there, done that.

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