Let Employees Do the Work

Use your employees as a focus group for markets they may be more familiar with.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

For example: If you're targeting minority markets, look to your employees for help. Is your work force multicultural? Ask employees for advice on going after the markets they know. Involve them in planning your advertising campaigns and promotions to those markets. Let them serve as your focus group for new products and services geared to minority markets. Reward employees when their ideas pay off.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding