Make Some Easy Money

Sell to the people most likely to buy.
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Your best prospects have a keen interest in your product or service and the money to purchase it. If you're selling fax machines, don't try to sell to people who have never bought one. Sell to those who already have one or those you know are interested in buying one. Show them how yours is superior.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need