Meet & Potatoes

In a perfect selling world, you'd collect a few major clients who would remain loyal forever and whose needs would never change. You'd rarely have to look for new business. Sounds great, except that in the real world, you have to consistently find ways to get new customers. In other words, you've got to network.

Some entrepreneurs dread networking because it forces them to go outside their safe, familiar circle of contacts. But the truth is, most of your potential business lies outside your comfort zone.

When you meet contacts, ask questions. Find out who they are, what they do and what their interests are. Barry Farber Barry Farber is the author of 11 books on sales, management and peak performance. His latest release, "Diamond in the Rough" CD program, is based on his book, radio and television show. Visit him at www.BarryFarber.com, or email him at barr... Read more Sales Marketing Get the Magazine Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99 Subscribe Now Skip Advertisement This ad will close in 15 seconds... OK This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here. Stay Informed. Be Inspired. Receive customized news, stories and solutions direct to your inbox. Enter your email Invalid Email