This story appears in the
March 2002 issue of
Entrepreneur.
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In a perfect selling world, you'd collect a few major
clients who would remain loyal forever and whose needs would never
change. You'd rarely have to look for new business. Sounds
great, except that in the real world, you have to consistently find
ways to get new customers. In other words, you've got to
network.
Some entrepreneurs dread networking because it forces them to go
outside their safe, familiar circle of contacts. But the truth is,
most of your potential business lies outside your comfort zone.
When you meet
contacts, ask questions. Find out who they are, what they do and
what their interests are.
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