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All Work, All Play

Here's a new one: The family that plays together stays . . . in business.

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This story appears in the March 2002 issue of Entrepreneur. Subscribe »

When Jake is feeling under the weather and can't go to preschool, his mom, Nicole Gulledge, brings him to work. But the 3-year-old isn't sleeping under a desk or waiting for Nicole to get out of a meeting. Instead, Jake gets to hang out in a giant playground, the showroom his parents opened last spring when they brought the Woodplay franchise to Tampa, Florida.

With more than 20 years of sales and marketing experience between them, Nicole, 37, now sells Woodplay redwood play sets to families, day-care centers and housing developments, while husband Jason, 34, handles the on-site installation. After nine months in business, the couple is earning nearly $1 million in sales.

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